053 | Nailing Your City (Distribution) Strategy: How to Transform Brand Momentum into Velocity in the right venues | Part 2/2 with Justin Medcraft, Founder of Mate Maker (Los Angeles, CA, USA)
The MAFFEO DRINKS Podcast
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Navigating Market Dynamics: The Challenges of a Beer Brand Launch
This chapter delves into the challenges faced when launching a beer brand, focusing on the tension between sales expectations and market realities. It highlights a crucial meeting that reveals the disconnect between ambitious goals and consumer pricing perceptions, underscoring the necessity of grasping market dynamics for a successful launch.
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