174: Transforming Complaints into Possibilities with Jordan Muela
Aug 23, 2023
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Jordan Muela, a seasoned entrepreneur and customer feedback expert, discusses transforming complaints into opportunities for growth. He introduces the CCR method and shares real-life examples of how complaints can improve services and build stronger customer relationships.
Complaints should be viewed as a source of possibility, encouraging individuals to identify specific complaints and examine the emotional aspects associated with them.
By following the CCR exercise, individuals are encouraged to verbalize their requests for change and take ownership over their desires for a different reality, opening up possibilities for incremental or dramatic change.
Deep dives
The CCR Exercise: Complaints as Opportunities
The podcast introduces the CCR exercise, a tool to identify and take ownership over things that aren't working, in order to create new possibilities for the future. The exercise consists of three steps: complaints, contributions, and requests. The host emphasizes that complaints should be viewed as a source of possibility rather than just a problem. Participants are encouraged to identify specific, persistent complaints and examine the emotional aspects associated with them. The second step, contribution, requires individuals to reflect on their own role in causing or facilitating the complaint. This step can be challenging as people tend to view complaints as separate from themselves. Nevertheless, acknowledging contribution is crucial for taking agency and initiating change.
The Power of Requests in Building a New Future
The third step of the CCR exercise is making clear, specific, and actionable requests for change. These requests can be directed towards oneself, peers, or supervisors. The podcast highlights that many requests often go unspoken due to underlying cynicism and a belief that things will never change. However, by following the CCR exercise, individuals are encouraged to verbalize their requests and take ownership over their desires for a different reality. By combining complaints, contributions, and requests, the exercise opens up possibilities for incremental or even dramatic change. The host invites the audience to try the CCR exercise personally and within their organizations, promising that it can bear fruit and bring about positive outcomes.
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Transforming Complaints into Possibilities with the CCR Exercise
Welcome Closers, In this episode, we dive deep into the world of customer complaints with Jordan Muela, a seasoned entrepreneur and expert in handling customer feedback. Jordan shares his unique approach to transforming complaints into opportunities for growth and improvement.
Episode Overview:
Jordan joins us to discuss the power of handling customer complaints effectively. He introduces us to the concept of CCR (Complaint, Contribution, Request), a method that transforms complaints into possibilities. Jordan shares his insights on how to use complaints as a tool to improve services and build stronger relationships with customers.
Key Moments:
Understanding the concept of CCR (Complaint, Contribution, Request)
How to effectively handle customer complaints
Real-life examples of transforming complaints into opportunities
The impact of CCR on business growth and customer relationships
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