Chapters
Transcript
Episode notes
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Introduction
00:00 • 3min
What's Your Story About Apple?
02:53 • 2min
How to Write a Book About Apple
05:08 • 2min
Is This Book a Hit Piece?
07:35 • 3min
Scrivener Is a Fantastic Tool for Organizing a Big Writing Project
10:16 • 2min
Lenod Is the Best Infa Structure Provider
12:21 • 3min
The Story of Apple and Jobs' Relationship With Them
15:01 • 2min
Computers Aren't Just for Computers
17:05 • 2min
The Story of Cook and Johnny Ive
19:07 • 2min
Apple, I'm Fascinated by the Story Behind the Devices
21:05 • 2min
Tim Cook - The Greatest Hits of All Time, Isn't It?
23:19 • 3min
Macbook Air vs Imac
26:13 • 4min
Macie's Lap Tops Are Not Just for Macs, You Know?
29:49 • 2min
The Project Titan: Johnny Ive and Mark Newson
31:43 • 4min
Is Steve Jobs the Next Big Thing?
35:42 • 2min
The Apple Watch Is a New Product Category, Right?
37:49 • 3min
AirPods, It's Pretty, Pretty Interesting
40:31 • 2min
Johnny's Point in the Marketing of Fitness Rings
42:53 • 4min
Apple, Apple Can't Do It Without Steve Job
46:37 • 2min
The Apple Watch
48:48 • 3min
Apple Watches
51:21 • 2min
Rolex
53:02 • 2min
Collide - A New Take on N Point Management
55:08 • 3min
The History of Time
57:49 • 2min
The History of Timekeeping
59:41 • 3min
Is the Apple Watch Sport a Fashion Object?
01:02:23 • 2min
Stainless Steel Is Better Than Sapphire, and That's More Expensive
01:04:51 • 2min
Watches - A Brief History
01:07:00 • 4min
The Butterfly Keyboard Fiasco
01:10:32 • 3min
Isn't Apple's Headquarters a Concern?
01:13:06 • 2min
The Dogged Apple or the Stuck Apple?
01:14:42 • 3min
How to Make Money With Membership With Memberful
01:17:25 • 2min
Apple Lost Its Soul
01:19:39 • 2min
Is the Phone the Most Successful Consumer Product in History?
01:21:10 • 4min
Is the iPhone the End of the Epod?
01:24:48 • 2min
I Love That Anecdote
01:26:44 • 4min
Apple Watches
01:30:26 • 2min
How to Get the Best Out of a Keynote Speaker
01:32:25 • 2min
Tim Cog's Inscrutability Is a Real Asset on Tins
01:34:37 • 2min
What's the Biggest Change in Tim Cook's Responsibilities?
01:37:01 • 3min
Apple Music, I Just Didn't Expect, Is It Coming?
01:39:33 • 2min
Is It a Weird Spot for Apple to Be In?
01:41:42 • 3min
Apple's Ethos Is, It's Apple That Makes the Products, Right?
01:44:45 • 2min
What's Your Take on Forestalls Auster?
01:46:42 • 4min
Steve Jobs Roll at Apple
01:50:25 • 2min
Is Steve Jobs a Good Director?
01:52:05 • 2min
Is It Jobs or Jobs?
01:53:44 • 3min
Apple's Becoming a Talker
01:56:18 • 2min
Is Apple University a Challenge?
01:58:37 • 2min
Tim Cook's Favor Beverage Is Mountain Dew
02:00:25 • 6min