347: ‘After Steve’, With Tripp Mickle
The Talk Show With John Gruber
00:00
Apple Lost Its Soul
The subtitle is how apple became choing adother company, refers to the tim cook thread of the book. And then the flip sid of that is how it lost its soul. Jobs called johnny ive his spiritual partner. They were essentially creative soul mates. I've walkd out the door. In a way, they literally lost their soul in that assernce, but in a metaphorical way.
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