Creator Science #86: Mitch Long AKA OG Pickle – Building brands for influencers and becoming a professional streamer
Jan 4, 2022
Mitch Long, also known as OG Pickle, is a professional streamer and Twitch Partner who has made waves in influencer branding and merchandising, notably with Logan Paul’s Maverick brand. In this discussion, Mitch shares his journey from gamer to Twitch success, the risks and rewards of building personal brands, and how networking has been key to his achievements. He emphasizes the importance of passion over pricey equipment for aspiring streamers while highlighting the evolving landscape of influencer marketing as creators look to engage and connect authentically with their audiences.
AI Snips
Chapters
Transcript
Episode notes
Embrace Risk
- Take calculated risks and be willing to apologize later.
- Differentiate yourself from those who strictly adhere to the rules.
Influencer Power
- Logan Paul and Roman Atwood's visit to Mitch Long's t-shirt shop brought unexpected attention and sales.
- This led to a realization of influencer power and birthed the Maverick brand.
Merch as Essential
- Branded merchandise is now as essential as social media for creators.
- While merch may not be the primary revenue source, it connects creators with their audience.