Creator Science

#86: Mitch Long AKA OG Pickle – Building brands for influencers and becoming a professional streamer

Jan 4, 2022

Mitch Long, also known as OG Pickle, is a professional streamer and Twitch Partner who has made waves in influencer branding and merchandising, notably with Logan Paul’s Maverick brand. In this discussion, Mitch shares his journey from gamer to Twitch success, the risks and rewards of building personal brands, and how networking has been key to his achievements. He emphasizes the importance of passion over pricey equipment for aspiring streamers while highlighting the evolving landscape of influencer marketing as creators look to engage and connect authentically with their audiences.

59:46

Creator website

Episode guests

Mitch Long

AI Chapters

Episode notes

Intro

3min

The Rise of Personal Branding in Streaming

6min

Navigating Risks and Opportunities in Influencer Branding

15min

The Journey from Gamer to Twitch Partner

3min

The Evolution of Influencer Branding and Personal Connection

3min

Navigating the Twitch Streaming Journey

20min

Starting Streaming: Quality Over Quantity in Equipment Investment

2min

Embracing Passion and Practicality in Streaming

2min

Mitch Long (also known as OG Pickle) is a professional streamer, Twitch Partner, and PUBG Partner.

PUBG Partners have an average concurrent viewership of 150 + on Twitch or 50,000+ subscribers on YouTube and they broadcast at least 3 times per week.

That’s a high bar – and being a Twitch Partner has a high bar too. Within a 30 day period, you must stream for 25 hours, Stream on 12 different days, and average 75 concurrent viewers.

Mitch also played a major part in the development of the Maverick brand with Logan Paul and other influencer brands as well.

In this episode, we talk about Mitch’s experience building brands for influencers, the opportunity for creators today to sell merch, how Mitch found initial traction on Twitch, and how Networking played a role in his success.

Follow OG Pickle on Twitch

Follow OG Pickle on Twitter

Full transcript and show notes

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→ #53: Bijan Stephen

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