#86: Mitch Long AKA OG Pickle – Building brands for influencers and becoming a professional streamer
Creator Science
The Evolution of Influencer Branding and Personal Connection
This chapter explores the role of personal branding in the influencer economy, highlighting the choice between pseudonyms and real names. The discussion centers on the author's journey with the name 'OG Pickle', emphasizing community engagement and authentic connections over mere brand identity.
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