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Modern Wisdom
#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
Feb 9, 2023
Join Rory Sutherland, Vice Chairman of Ogilvy Advertising and a consumer behavior expert, as he unpacks the quirks of human behavior. Discover how a Japanese toilet could elevate your life, why airline cabin reviews have become an obsession, and the potential effects of ChatGPT on marketing. Rory dives into vaping controversies, the rise of supersonic travel, and even the branding genius behind Liquid Death. With humor and insight, he challenges our understanding of everyday choices and consumer psychology.
01:49:26
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Quick takeaways
- Using a Japanese toilet provides a vastly superior experience compared to conventional toilets, offering convenience and comfort through its advanced features.
- Bone-conducting headphones offer a unique and useful experience for individuals with hearing loss or those who want to remain aware of their surroundings, bypassing damaged ears and delivering sound vibrations through the cheekbones.
Deep dives
The convenience and impact of Japanese toilets
Using a Japanese toilet is a vastly superior experience compared to conventional toilets, providing convenience and comfort with its advanced features. The transition from a Japanese toilet to a conventional one can be described as going from a modern, high-tech experience to a barbaric one.
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