#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
Modern Wisdom
Exploring Unique Branding and Consumer Behavior
This chapter discusses Liquid Death's unconventional branding strategies that set it apart from typical bottled water marketing. It also examines consumer behavior in drinking preferences, the influence of branding on taste perception, and the evolution of entertainment consumption, particularly with subtitles and immersive video. Additionally, the dialogue touches on historical anecdotes and innovative solutions in both warfare and technology, highlighting the intersection of societal norms and individual choices.
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