Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
Humans are an odd animal. Our behaviour sometimes makes very little sense, but when we exchange our money for products it can make even less sense. Thankfully Rory has spent decades studying the most fascinating parts of consumer psychology and today gives us some insights.
Expect to learn why having a Japanese toilet might change your life, why I've become addicted to first class airline cabin reviews, how ChatGPT will impact the marketing world, how to increase your luck in life, whether vaping should be banned, why VR hasn't taken off, if I'm buying McDonald's grease-proof gaming chair and much more...
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Timestamps:
(00:00) Intro
(00:26) Rory’s Thoughts on Liquid Death & Reverse Branding
(05:04) Advancing the Ways We Watch Television
(16:10) Churchill’s Ministry of Ungentlemanly Warfare
(20:20) Why Isn’t VR More Popular?
(27:29) A New, Supersonic Jet to Replace the Concorde
(35:43) ChatGPT’s Impact on Advertising
(50:26) Rory’s New Purchases
(1:01:01) The Current State of the Vaping Conversation
(1:07:58) How to Increase Your Chances of Getting Lucky in Life
(1:14:15) People No Longer Use Nuance
(1:24:40) Why We Need to Stop Mono-Thinking
(1:35:35) Typos that Turned Out to Be Successful (or Welsh)
Extra Stuff:
Buy Alchemy - https://amzn.to/3DyaBfo
Follow Rory on Twitter - https://twitter.com/rorysutherland
Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/
To support me on Patreon (thank you): https://www.patreon.com/modernwisdom
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Episodes You Might Enjoy:
This Is How To Master Your Life - David Goggins - #577: lnkfi.re/SN-Goggins
How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: lnkfi.re/SN-Peterson
The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: lnkfi.re/SN-Huberman
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Get in touch.
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Twitter: https://www.twitter.com/chriswillx
YouTube: https://www.youtube.com/modernwisdompodcast
Email: https://chriswillx.com/contact/
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