

124 | From Data to Insights: How AI Can Transform Your Customer Understanding with Jo Lambadjieva
Sep 17, 2024
Join Joanna Lambadjieva, a leading AI and e-commerce expert known for her hands-on experience in digital marketing. She shares how to transform customer data into actionable insights using AI tools. Discover how to aggregate data from various sources and create detailed customer profiles. Joanna also discusses building effective customer personas, enhancing marketing strategies, and the importance of data privacy under GDPR regulations. Her practical tips provide listeners a clear pathway to leverage AI for better customer understanding.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Unlocking Business Potential through AI Insights
03:06 • 1min
Understanding Customer Personas in E-Commerce
04:22 • 23min
Building Effective Customer Personas for Strategic Insights
27:18 • 2min
Transforming Marketing with AI Insights
29:01 • 19min
Navigating AI and Data Privacy in Europe
47:39 • 5min