2min chapter

Leveraging AI cover image

124 | From Data to Insights: How AI Can Transform Your Customer Understanding with Jo Lambadjieva

Leveraging AI

CHAPTER

Building Effective Customer Personas for Strategic Insights

This chapter explores the key elements needed to create customer personas, focusing on demographics, psychographics, and media habits. It emphasizes the significance of clear communication with target audiences and introduces a prompt library to improve the persona development process.

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