124 | From Data to Insights: How AI Can Transform Your Customer Understanding with Jo Lambadjieva
Leveraging AI
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Understanding Customer Personas in E-Commerce
This chapter emphasizes the significance of understanding customer personas for effective e-commerce and marketing strategies. It covers key components such as defining personas, identifying pain points, and leveraging customer data, particularly with the help of AI and social media insights. The discussion also highlights the importance of proper data preparation and analysis in crafting actionable customer insights.
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