Join Joanna Lambadjieva, a leading AI and e-commerce expert known for her hands-on experience in digital marketing. She shares how to transform customer data into actionable insights using AI tools. Discover how to aggregate data from various sources and create detailed customer profiles. Joanna also discusses building effective customer personas, enhancing marketing strategies, and the importance of data privacy under GDPR regulations. Her practical tips provide listeners a clear pathway to leverage AI for better customer understanding.