Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Amy Daroukakis- How to Be a Cultural Strategist
Feb 7, 2024
Amy Daroukakis, a cultural strategist, discusses the importance of curiosity and human touch in a tech-driven world. She explores the impact of AI on society and emphasizes the value of cultural understanding in driving creativity and business decisions. The conversation also touches on disparities in London, quirky facts about Berlin, and the evolving landscape of marketing in a hyperreal UK socioeconomic context.
53:16
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Quick takeaways
- Cultural strategy is crucial for shaping effective strategies and embracing diverse cultural influences for personal growth.
- Human-centered approaches in cultural strategy prioritize genuine connections over technology-driven solutions for impactful initiatives.
Deep dives
The Evolution of Titles and Cultural Strategy
Cultural strategy has evolved into a more defined and nuanced area within the strategic landscape. The podcast delves into how individuals like Amy Durakus transition from being general strategists to specialized cultural strategists, reflecting the growing recognition of the importance of cultural expertise in strategic decision-making processes. The conversation reveals that attaching specific titles like 'cultural strategist' helps not only individuals but also organizations in addressing the significance of culture in shaping effective strategies, leading to more impactful outcomes.
