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Amy Daroukakis- How to Be a Cultural Strategist

Inspiring Futures

CHAPTER

Embracing Cultural Insights for Creative Innovation

The chapter explores the importance of cultural understanding in driving creativity and business decisions, challenging traditional norms and embracing new perspectives. It discusses the impact of automation on creativity, highlighting the need to balance innovation with cost-saving measures. The speaker reflects on the evolving landscape of marketing, emphasizing the value of creativity over ROI and the nuances of engaging with audiences in a hyperreal UK socioeconomic context.

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