Amy Daroukakis

Lee Ci En, a Media Strategist at Publicis Groupe in Singapore, is known for her trend expertise and impactful documentaries. Joining her is Amy Daroukakis, Founder of Culture Concierge and trend report contributor. Together, they discuss seven crucial trends to watch and critique the trend report industry's shortcomings. They reveal how diverse voices can enrich trend analysis and the need for deeper cultural understanding. The conversation touches on the evolving landscape of social media and the significance of non-traditional relationships in today's world.

In this lively discussion, Amy Daroukakis, co-founder of Culture Connectors, and Yael Cesarkas, Executive Strategy Director at R/GA, dive into the urgent need to enhance customer experiences and revitalize brand loyalty. They tackle the alarming 'inshittification' of marketing, advocating for emotional branding to close the gap between promises and reality. The duo also highlights the financial pitfalls of dull media and urges brands to invest in engaging content, while exploring innovative trends that truly resonate with diverse audiences.

Amy Daroukakis is a cultural strategist with 20 years of experience, renowned for her work on diversifying cultural insights. She discusses how trend reporting is heavily skewed towards just 10 cities, creating a limited perspective on global culture. Amy emphasizes the importance of curiosity as a professional asset in an AI-driven world. She shares fascinating stories from diverse cultures and challenges the stifling structures in creative industries. Additionally, she highlights how meaningful human storytelling can illuminate insights that algorithms often miss.