Lee Ci En, a Media Strategist at Publicis Groupe in Singapore, is known for her trend expertise and impactful documentaries. Joining her is Amy Daroukakis, Founder of Culture Concierge and trend report contributor. Together, they discuss seven crucial trends to watch and critique the trend report industry's shortcomings. They reveal how diverse voices can enrich trend analysis and the need for deeper cultural understanding. The conversation touches on the evolving landscape of social media and the significance of non-traditional relationships in today's world.

Amy Daroukakis, a cultural strategist, discusses the importance of curiosity and human touch in a tech-driven world. She explores the impact of AI on society and emphasizes the value of cultural understanding in driving creativity and business decisions. The conversation also touches on disparities in London, quirky facts about Berlin, and the evolving landscape of marketing in a hyperreal UK socioeconomic context.