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Follow the Rabbit
Adventures in Cultural Strategy with Amy Daroukakis
Mar 26, 2025
Amy Daroukakis is a cultural strategist with 20 years of experience, renowned for her work on diversifying cultural insights. She discusses how trend reporting is heavily skewed towards just 10 cities, creating a limited perspective on global culture. Amy emphasizes the importance of curiosity as a professional asset in an AI-driven world. She shares fascinating stories from diverse cultures and challenges the stifling structures in creative industries. Additionally, she highlights how meaningful human storytelling can illuminate insights that algorithms often miss.
58:37
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Quick takeaways
- The concentration of trend reports from only 10 cities creates a limited and homogenized view of global culture.
- Cultural context significantly influences meaning in ways that AI struggles to replicate, highlighting the importance of human insight.
Deep dives
The Homogenization of Trends
The discussion revolves around the thesis that a significant majority of trend reports originate from just a few major cities, leading to a homogenized view of culture that neglects global diversity. The speaker emphasizes that this concentration creates a superficial understanding of cultural phenomena, as insights from only a handful of urban centers fail to encapsulate the richness and complexity of diverse cultures worldwide. An example is presented, highlighting how the lack of varied perspectives has affected industries, resulting in products and marketing strategies that do not resonate with a broader audience. This issue underscores the necessity for a more inclusive approach in trend analysis that considers voices from across the globe.
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Discover
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