Decoder with Nilay Patel Marques Brownlee on how to scale MKBHD while being the face of the YouTube brand
Jan 22, 2021
Marques Brownlee, a renowned tech reviewer and YouTuber behind MKBHD, shares insights on scaling a brand while being a prominent face in the industry. He discusses the evolution of his channel from solo creation to teamwork, emphasizing the importance of delegation. The conversation dives into YouTube monetization strategies and the ethical dilemmas of sponsorships. Marques also highlights the responsibility creators have in influencing their audience and adapting to platform changes while ensuring quality content remains a priority.
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Origin Story
- Marques Brownlee started his YouTube channel as a teenager reviewing his HP laptop.
- He made videos about features he didn't find in other reviews.
Team and Expansion
- Marques Brownlee's YouTube channel has grown to require a team of five, including cinematographers and motion graphics specialists.
- They plan to expand further by hiring writers and editors, and launching new channels.
New Channels
- Brownlee is launching a video version of his Waveform podcast on a new YouTube channel.
- A second new channel with more casual content and multiple faces is also planned.