Decoder with Nilay Patel cover image

Marques Brownlee on how to scale MKBHD while being the face of the YouTube brand

Decoder with Nilay Patel

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Balancing Creation and Management

This chapter explores the intricacies of managing a content creation brand, emphasizing the importance of time management and delegation in enhancing productivity. It discusses financial aspects, including revenue sources and the balance between costs and income, particularly for a YouTube channel. Additionally, the chapter touches on the ethical dilemmas of sponsorships and the complexity of defining identity as a digital creator.

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