Decoder with Nilay Patel cover image

Marques Brownlee on how to scale MKBHD while being the face of the YouTube brand

Decoder with Nilay Patel

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Navigating YouTube Monetization

This chapter explores the intricacies of monetization for YouTube creators, focusing on key revenue streams like AdSense and sponsored integrations. It highlights the importance of balancing viewer experience with effective ad placements and the evolving dynamics of brand deals in the influencer landscape.

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