Most Innovative Companies
How the most innovative companies work: Mattel - FROM FASTCO WORKS AND ATLASSIAN
Dec 17, 2024
Roberto Stanichi, Executive Vice President of Hot Wheels, and Ted Wu, Head of Design for Hot Wheels, dive into the innovative spirit of Mattel. They discuss the enduring legacy of Hot Wheels, rooted in authentic car culture and collaborative design. The conversation highlights the exciting Hot Wheels Legends Tour, celebrating custom cars while fostering teamwork globally. The duo emphasizes how trust and respect drive their creative processes, showcasing tools like Jira Align and Confluence that enhance efficiency and innovation at Mattel.
26:24
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Quick takeaways
- Hot Wheels' enduring success stems from its unique blend of authentic design, collaboration, and a competitive spirit that pushes for continuous innovation.
- Technological platforms like Jira and Confluence enhance global teamwork at Hot Wheels, enabling clear communication and project visibility in a post-pandemic environment.
Deep dives
The Origins and Evolution of Hot Wheels
Hot Wheels originated in 1968 as a response to a need for enhanced vehicle toys, standing out against the competition from brands like Matchbox. The brand's inception involved collaboration between a car designer from General Motors and a rocket scientist from Raytheon, embodying a spirit of innovation and creativity. This dedication to unique design and car culture has contributed to the brand’s longevity and success, as seen in the striking originality of the first 16 cars, each being custom creations rather than standard models. The combination of authenticity and a challenger spirit continues to define Hot Wheels, pushing the boundaries of what toys can be and ensuring its ongoing relevance in the marketplace.
