8min chapter

Most Innovative Companies cover image

How the most innovative companies work: Mattel - FROM FASTCO WORKS AND ATLASSIAN

Most Innovative Companies

CHAPTER

Innovative Collaboration and Future of Hot Wheels

This chapter explores the growth of the Hot Wheels Legends Tour and the innovative collaboration techniques used at Mattel, emphasizing tools like Jira Align and Confluence. It highlights the significance of efficient project management and agile methodologies to enhance creativity and operational efficiency, while teasing exciting future developments for the Hot Wheels brand.

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