The Success Journey of Hot Wheels

With a history exceeding 50 years, Hot Wheels has proven it has staying power. Rooted in authentic car design and performance, the brand continues to innovate. In this episode, part of the Atlassian-sponsored 'Behind The Teams' series, Roberto Stanichi, executive vice president of Hot Wheels & the global head of vehicles; Ted Wu, head of design; and Subri Kovilmadam, Mattel’s vice president of technology, reveal how Mattel’s culture of collaboration works.