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8min chapter
How the most innovative companies work: Mattel - FROM FASTCO WORKS AND ATLASSIAN
Most Innovative Companies
The Hot Wheels Legends Tour: A Global Customization Initiative
This chapter explores the Hot Wheels Legends Tour, an initiative that celebrates car customizers by allowing them to enter their creations for a chance to be transformed into collectible toys. It highlights the collaborative design process, the expansion of the program across multiple countries, and the emphasis on teamwork and innovation within the global design team.
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