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App Marketing by App Masters
Lessons From 100M Downloads
Oct 2, 2023
Discussion on reaching 100M downloads, user acquisition strategies, optimizing for seasonal events, joining Y Combinator, AI sleep coach app, engaging onboarding sequence, user acquisition and retention for games, and app marketing agency's mission.
01:12:14
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Quick takeaways
- User engagement and onboarding are crucial for app success, particularly for mental health apps, and incorporating interactive elements and testing different approaches is recommended.
- Retaining users and preventing churn in games requires a focus on user engagement, product optimization, offering discounts, showing rewards, including daily challenges, doubling rewards through video ads, and creating social loops.
Deep dives
App Store Optimization
Consider optimizing the app title to include relevant keywords, such as 'Relax App' or 'Anxiety Relief'. Update the screenshots to highlight the main features and target audience of the app. Include social proof, such as average rating and number of reviews to increase credibility.
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