20min chapter

App Marketing by App Masters cover image

Lessons From 100M Downloads

App Marketing by App Masters

CHAPTER

User Acquisition Strategies and Channels

The chapter discusses different user acquisition strategies and channels that have worked for the speakers' companies, including SEO, SEM, and ASO. They emphasize the importance of intentional growth tactics, word of mouth, and content for driving traffic. They also mention their interest in utilizing Google web search and their obsession with details in SEO, ASO, and SEM.

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