12min chapter

App Marketing by App Masters cover image

Lessons From 100M Downloads

App Marketing by App Masters

CHAPTER

Engaging Onboarding Sequence and Customization

The speakers emphasize the importance of creating an engaging onboarding sequence for mental health apps to make customers feel like the experience is customized for them. They discuss the use of buttons versus questionnaires for user engagement and customization, citing a period tracker app as an example. The chapter also touches on the paywall strategy and reducing the number of questions during onboarding.

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