Earn Your Happy Katerina Schneider, Founder & CEO Of Ritual, On How She’s Transforming The Supplement Industry With Her 9-Figure Brand
Apr 17, 2023
Katerina Schneider, founder and CEO of Ritual, shares her inspiring journey of creating a transparency-driven health brand. She discusses how her experiences as an immigrant and a new mother ignited her passion for supplements. Katerina reveals how rejection from investors fueled her ambition and led to innovative hiring practices that prioritize company culture. She also delves into her personal wellness routines and adaptable leadership during the pandemic, emphasizing the importance of resilience for female founders.
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Launching While Pregnant
- Katerina launched Ritual while four months pregnant after finding no prenatal she trusted. She raised capital first to fund clinical studies, testing, and certifications before launching products.
Earn Trust Before Expanding
- Ritual's first product was a women's multivitamin to prove their standards before launching a prenatal. Validating trust with the broader customer unlocked prenatal success later.
Choose Investors As Partners
- Treat fundraising as a two-way interview and choose partners who stick through good and bad times. Pick investors who will support you during crises, not just when markets are hot.
