Copywriters Podcast Copywriting Secrets Of The Music Business, With Doug Pew
Dec 15, 2025
Doug Pew, a distinguished composer and copywriter whose works have graced Carnegie Hall and the Kennedy Center, delves into the unique challenges of copywriting for music education. He discusses the specific fears of music students, like stage fright, and how to reassure them with encouraging copy. Doug highlights the power of possibility-focused messaging and shares his innovative strategies, such as offering testable tips and hybrid course models. His insights can transform approaches in various skill-based niches, making learning less overwhelming.
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Stage Fright Dominates Music Buyers
- Music students fear social embarrassment more than technical mistakes when performing for others.
- Doug Pew says this social fear changes how you should write copy and position music offers.
Use Encouraging Tone Over Hardcore Hype
- Use an encouraging, enabling tone rather than hardcore, fear-based copy for hobbyist musicians.
- Show tiny, achievable steps that remove specific fears instead of bragging about elite results.
Frame Offers Around Possibility
- The 'art of possibility' frames outcomes so prospects imagine achieving things they never thought possible.
- Doug selects testimonials that show transformational possibility rather than shallow praise.
