Doug Pew

Doug Pew, a distinguished composer and copywriter whose works have graced Carnegie Hall and the Kennedy Center, delves into the unique challenges of copywriting for music education. He discusses the specific fears of music students, like stage fright, and how to reassure them with encouraging copy. Doug highlights the power of possibility-focused messaging and shares his innovative strategies, such as offering testable tips and hybrid course models. His insights can transform approaches in various skill-based niches, making learning less overwhelming.