Perpetual Traffic Stop Wasting Your Time on MQLs: 5 Steps to Get More SQLs
Nov 26, 2024
Ralph and Lauren dive into the differences between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), emphasizing the importance of lead qualification. They offer actionable strategies for optimizing ad algorithms and leveraging CRM data. Transparency between teams and agency partners is highlighted as crucial for maximizing ROI. The hosts also discuss the value of tailored thank-you pages and standard events in digital advertising, aiming to enhance lead quality and drive better business outcomes.
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Transparency in Marketing
- Share financial information with your team for better ad optimization.
- Transparency builds trust and improves working relationships.
Data Transparency Improves Algorithm
- Hiding data harms agency partners and ad algorithms.
- Radical candor with your agency and algorithms is crucial.
MQL vs. SQL
- Define a Marketing Qualified Lead (MQL) as someone who opts into marketing.
- A Sales Qualified Lead (SQL) meets two of four criteria (Budget, Authority, Need, Time).