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8min chapter
Stop Wasting Your Time on MQLs: 5 Steps to Get More SQLs
Perpetual Traffic
Understanding Lead Qualification
This chapter explores the critical role of accurate data in advertising algorithms and the impact of poor data practices on performance. It clarifies the distinction between marketing qualified leads (MQLs) and sales qualified leads (SQLs), advocating for better qualification processes through genuine interactions and engagement strategies. The speakers emphasize the necessity of assessing leads beyond traditional methods to enhance sales effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode