Ralph and Lauren tackle the challenges marketers and business owners face when managing lead generation and sales processes. They break down the critical differences between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) and share actionable strategies for optimizing ad algorithms and leveraging CRM data effectively. The conversation highlights the power of transparency and alignment within teams and with agency partners to maximize ROI. With a focus on practical insights, they also explore how to use standard events in digital advertising to improve lead quality and drive better business outcomes.
Chapters:
- 00:00:00 - Kickoff: Welcome to an Unfiltered Dive Into Marketing Strategies
- 00:01:00 - Listener Reviews: What You’re Saying About the Show
- 00:03:50 - Constructive Criticism: Turning Feedback Into Actionable Insights
- 00:08:40 - MQL vs. SQL: Why Knowing the Difference Changes Everything
- 00:18:05 - MPI Checklist Unpacked: The Simple Tool to Qualify Your Leads
- 00:19:30 - Lead Qualification Secrets: How to Spot the Real Prospects
- 00:20:45 - Custom Thank You Pages: The Game-Changer You’re Overlooking
- 00:22:08 - Campaign Optimization: Attracting the Customers You Actually Want
- 00:28:43 - Standard Events Masterclass: Supercharging Your Ad Performance
- 00:33:39 - Final Thoughts: Quick Wins and Next Steps to Level Up
LINKS AND RESOURCES:
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Mentioned in this episode:
Unbounce - Code PT10off
