

How to Close Deals FASTER with This SAME DAY Follow-Up Pitch | Anthony Firenzi | Ep. 315
79 snips Jun 10, 2025
Anthony Firenzi, Revenue Leader at Unify and top rep at Lattice, shares invaluable insights on speeding up sales cycles. He emphasizes the crucial role of same-day follow-ups in building trust and closing deals. Listeners learn about the importance of personalized communications post-meeting and effective ways to manage executive presentations. Firenzi also discusses strategies for maintaining momentum with early scheduling and creating internal urgency, ensuring that sales professionals can close deals faster than ever.
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Same Day Next Steps
- Immediately schedule next steps on the same day after your intro or demo call.
- This psychologically signals that waiting a week or more is too long, speeding up deal closure.
Triple Follow-Up After Group Demos
- After group demos, send three follow-ups: a group recap, personalized 1:1 emails to each attendee, and a quick check-in with your champion.
- This balances efficiency with individual attention to build trust.
Compliment Competitors to Build Trust
- Compliment your competitors to build rapport and trust instead of disparaging them.
- Explain what competitors do well and why your product is a better fit.