Anthony Firenzi

Anthony Firenzi, Revenue Leader at Unify and top rep at Lattice, shares invaluable insights on speeding up sales cycles. He emphasizes the crucial role of same-day follow-ups in building trust and closing deals. Listeners learn about the importance of personalized communications post-meeting and effective ways to manage executive presentations. Firenzi also discusses strategies for maintaining momentum with early scheduling and creating internal urgency, ensuring that sales professionals can close deals faster than ever.

In this session, Anthony Firenzi, Head of Sales at Unified GTM and a former top sales performer at Lattice, shares his secrets to effective selling without being pushy. He emphasizes framing yourself as a partner in negotiations and using discounts strategically to create urgency. Anthony discusses the importance of focusing on significant business problems during demos, and he offers actionable tips like pre-scheduling implementation calls to drive deal velocity. His insights redefine how to control the sales process with confidence.