Millennial Sales 348: Prospecting Masterclass: A Guide to Effective Cold Outreach
Feb 3, 2024
Explore effective cold outreach strategies in sales, including mastering research techniques, time blocking, and utilizing LinkedIn for relationship building. Learn about optimizing cold emails, calls, and personalized video emails for sales success.
AI Snips
Chapters
Transcript
Episode notes
Three-Level Prospecting Research
- Research prospects in three levels: problem, account, and individual.
- Focus emails on the problem level and personalize with account/individual details.
Prioritize Problem-Based Outreach
- Prioritize prospects with problems your product solves; don't just work down a list.
- Look for triggers like hiring, funding, news, or product launches to indicate potential problems.
Effective Time Blocking
- Time block prospecting when your brain is most focused.
- Dedicate yourself solely to the task during that block, minimizing distractions.