Le guide "Ultime" Growth Mobile - Avec Sylvain Gauchet - S02E06

Sep 19, 2021

Dans cette discussion enrichissante, Sylvain Gauchet, expert en Growth Mobile chez Babel US, partage ses connaissances sur les stratégies de croissance mobile. Il aborde l'importance de l'onboarding et de la rétention, ainsi que les canaux d'acquisition à privilégier. Sylvain analyse aussi les différences de comportement des utilisateurs iOS et Android et explique comment optimiser la valeur à vie des clients. Les stratégies de parrainage et l'impact d'un bon parcours client sont également évoqués, rendant cette conversation incontournable pour les professionnels du mobile.

Ask episode

Chapters

Books

Transcript

Episode notes

Intro

00:00 • 3min

L'évolution des applications mobiles dans les startups

03:07 • 7min

Comportement des Utilisateurs iOS et Android

09:52 • 18min

Évaluer la Valeur à Vie des Clients

28:04 • 15min

L'importance de l'enboarding et de la perception de valeur dans les applications mobiles

42:42 • 2min

Optimiser l'onboarding et la rétention des utilisateurs

44:30 • 9min

L'importance de l'immersion culturelle dans l'apprentissage des langues

53:52 • 2min

Rétention et Optimisation Mobile

56:21 • 4min

L'importance de l'onboarding et des stratégies de parrainage dans les applications

01:00:23 • 3min

Stratégies de Parrainage et NPS

01:03:43 • 8min

Stratégies de Conversion et Paywall

01:11:25 • 17min

Perspectives Uniques sur le Parcours des Artistes et Entrepreneurs

01:28:17 • 2min

The art & science of respect

James Prince

In this memoir, James Prince recounts his compelling life story, explaining how he earned his reputation as one of the most respected men in Hip Hop. He discusses his three principles of heart, loyalty, and commitment, and his unwavering faith in God, which have helped him overcome numerous adversaries, including systemic poverty, record label executives, boxing promoters, and corrupt DEA agents. The book analyzes the art and science of earning respect and giving respect, and how to apply these principles to one's own life.

The Autobiography of Gucci Mane

Gucci Mane (Radric Delantic Davis)

Neil Martinez-Belkin

The Autobiography of Gucci Mane is a candid and detailed account of the rapper's life. Written while he was in a federal maximum security prison, the book chronicles his journey from a drug dealer in East Atlanta to becoming one of the most influential rappers of the last decade. It covers his volatile past, including multiple prison stints, drug addiction, and his transformation after his release in 2016. The book also explores the growth of trap music and Gucci Mane's role in mentoring artists like Migos, Young Thug, and Future.

Magic

The Life of Earvin 'Magic' Johnson

Roland Lazenby

This biography by Roland Lazenby is a comprehensive and definitive study of Earvin 'Magic' Johnson's life. It spans his early years, his iconic basketball career with the Los Angeles Lakers, his HIV diagnosis and its impact, and his subsequent rise as a successful entrepreneur. The book is based on hundreds of interviews with Johnson’s coaches, teammates, opponents, friends, and loved ones, as well as key conversations with Johnson himself. It portrays Johnson’s tale as a generational saga that reveals much about his unique basketball journey and America itself.

The hard thing about hard things

building a business when there are no easy answers

Ben Horowitz

In this book, Ben Horowitz shares his personal and often humbling experiences in the tech industry to offer essential advice and practical wisdom. He addresses various hard decisions and challenges that business leaders face, such as firing friends, managing company culture, handling layoffs, and making tough strategic decisions. Horowitz emphasizes the importance of honesty, resilience, and adaptability in leadership, drawing from his experiences with companies like Loudcloud and Andreessen Horowitz.