MarTech Podcast ™ // Marketing + Technology = Business Growth Should Growing Retail Brands Double Down On Their In-Store Retail Outlets Or Diversify To DTC?
Jan 21, 2025
Kelley Thornton discusses the unique challenges retail brands face when deciding between in-store sales and direct-to-consumer strategies. He emphasizes the importance of brand differentiation and understanding market demands. The conversation navigates the increasing shift towards online shopping and the need for agility in retail. Insights on adapting to consumer behaviors shaped by platforms like Amazon and TikTok provide valuable perspectives for brands looking to thrive in a competitive landscape.
Chapters
Transcript
Episode notes