Should Growing Retail Brands Double Down On Their In-Store Retail Outlets Or Diversify To DTC?
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
Strategic Choices for Retail Growth: In-Store vs. Direct-to-Consumer
This chapter delves into the strategic choices retail brands encounter between focusing on in-store sales or expanding into direct-to-consumer marketing. Through a dynamic discussion, insights are shared on how these decisions can significantly impact brand presence and customer engagement.
Transcript
Play full episode
