2min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Should Growing Retail Brands Double Down On Their In-Store Retail Outlets Or Diversify To DTC?

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Strategic Choices for Retail Growth: In-Store vs. Direct-to-Consumer

This chapter delves into the strategic choices retail brands encounter between focusing on in-store sales or expanding into direct-to-consumer marketing. Through a dynamic discussion, insights are shared on how these decisions can significantly impact brand presence and customer engagement.

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