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Should Growing Retail Brands Double Down On Their In-Store Retail Outlets Or Diversify To DTC?
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating the Shift: Retail Dynamics in a DTC World
This chapter explores the essential shift retail brands must make to satisfy consumer demands across various purchasing platforms, emphasizing the rise of online and DTC models. It highlights the challenges of balancing traditional retail practices with the need for agility in response to competitive forces like Amazon and TikTok.
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