

Ep. 2239 What’s next for wine – What wine for what’s next | wine2wine Business Forum 2024
Feb 6, 2025
Guests Marina Cvetic, representing the esteemed Masciarelli winery, and Adolfo Rebughini, Director General of Verona Fiere, dive into the future of wine. They explore the impact of climate change on production methods and share insights on regenerative agriculture. The discussion highlights the challenges of declining demand and the importance of sustainability. Cvetic emphasizes storytelling's role in engaging consumers, while Rebughini outlines Verona Fiere's strategic efforts in global market expansion, ensuring a resilient wine heritage.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 4min
Evolving Roles and Strategic Expansions in the Wine Industry
04:14 • 3min
Navigating the Italian Wine Landscape
07:18 • 17min
The Future of Wine: Sustainability and Adaptation
24:32 • 8min
Evolving Identities and Traditional Innovations in Wine
32:15 • 2min
Navigating Climate Changes and Alcohol Trends in Wine
34:06 • 2min
Tradition and Transformation in Italian Wine
35:43 • 4min