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Ep. 2239 What’s next for wine – What wine for what’s next | wine2wine Business Forum 2024

Italian Wine Podcast

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Navigating the Italian Wine Landscape

This chapter explores the rich history and evolving strategies of a prominent wine producer from Abruzzo, detailing their journey from inception to the current market dynamics. It highlights the significance of the U.S. market amid challenges in other regions and discusses emerging opportunities in new markets, emphasizing the impact of storytelling and consumer engagement in the wine industry. Future trends, including the evolving perception of Prosecco and the implications of upcoming events like Vinitaly Verona 2025, are also examined.

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