Guests Marina Cvetic, representing the esteemed Masciarelli winery, and Adolfo Rebughini, Director General of Verona Fiere, dive into the future of wine. They explore the impact of climate change on production methods and share insights on regenerative agriculture. The discussion highlights the challenges of declining demand and the importance of sustainability. Cvetic emphasizes storytelling's role in engaging consumers, while Rebughini outlines Verona Fiere's strategic efforts in global market expansion, ensuring a resilient wine heritage.
