Banking Transformed with Jim Marous

How Emerging Tech, Data and AI are Reinventing Bank Marketing

Nov 28, 2023
Guest
Allison Cerra
Allison Cerra, CMO at Alkami Technologies, discusses the evolution of marketing, analytics-driven campaigns, personalization and technology's impact on banking. They also explore AI in database marketing, collecting customer data, and reports on digital banking readiness.
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Episode notes
1
Introduction
00:00 • 2min
2
The Evolving Landscape of Digital Marketing in the Banking Sector
01:31 • 25min
3
The Potential of AI in Database Marketing for Financial Institutions
26:57 • 8min
4
Collecting Customer Data and Building Trust
35:11 • 4min
5
Reports on Financial Institutions and Digital Banking Readiness
39:32 • 4min
6
Key Takeaways and Excitement for Community-Based Financial Institutions
43:05 • 5min