How Emerging Tech, Data and AI are Reinventing Bank Marketing
Banking Transformed with Jim Marous
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The Evolving Landscape of Digital Marketing in the Banking Sector
This chapter explores the challenges and gaps that financial marketers face in meeting customer expectations in the evolving landscape of digital marketing in the banking sector. It discusses the difficulty of accessing and utilizing valuable behavioral data, the problem of vendors promising difficult-to-implement technology solutions, and the importance of having a single version of the truth. The chapter also provides recommendations on how to get started with utilizing data and emphasizes the value of third party solution providers.
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