Allison Cerra

Allison Cerra, Chief Marketing Officer at Alkami, and Casey Hogarth discuss the launch of the Digital Sales & Service Maturity Model Assessment for financial institutions. They highlight the importance of understanding digital maturity and offer insights on navigating digital strategies. The podcast explores the impact of the assessment tool on revenue growth, refining key survey questions, enhancing digital maturity, leveraging partnerships and data analytics, and upcoming studies on commercial digital maturity.

Allison Cerra, CMO at Alkami Technologies, discusses the evolution of marketing, analytics-driven campaigns, personalization and technology's impact on banking. They also explore AI in database marketing, collecting customer data, and reports on digital banking readiness.