The Game Changing Attorney Podcast with Michael Mogill 266. Dr. Ayelet Fishbach — Get It Done: Surprising Lessons From the Science of Motivation [Encore Edition]
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May 23, 2024 
Dr. Ayelet Fishbach, a behavioral scientist and professor at the University of Chicago Booth School of Business, shares insights from her book, *Get It Done*. She discusses how to set goals that feel aspirational rather than burdensome. Fishbach explains the difference between 'Do' and 'Do Not' goals, emphasizing that avoidance often backfires. She also highlights the importance of intrinsic motivation, how progress can boost motivation, and the role of the environment in maintaining self-control. Her research encourages learning from setbacks for sustained effort.
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Change The Situation To Change Behavior
- You change behavior most effectively by changing the situation where it occurs.
- Alter the environment or framing to make desired actions easier and undesired actions harder.
Frame Goals As Aspirations
- Set goals as aspirations that describe where you want to be, not as chores describing what to avoid.
- Prioritize intrinsic motives so the action itself feels right while you do it.
Prefer Approach Over Avoidance Goals
- Use 'do' goals (approach) instead of 'do not' goals (avoidance).
- Avoidance goals make the unwanted target more salient and trigger reactance that undermines self-control.
