The Game Changing Attorney Podcast with Michael Mogill cover image

266. Dr. Ayelet Fishbach — Get It Done: Surprising Lessons From the Science of Motivation [Encore Edition]

The Game Changing Attorney Podcast with Michael Mogill

00:00

Why 'Do' Goals Beat 'Do Not' Goals

Ayelet explains avoidance goals backfire by making the avoided object salient and provoking psychological reactance.

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