The Cloudcast Influence Marketing in Emerging Tech
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Oct 9, 2024 Emily Freeman, co-founder of the influencer marketing agency Freeman and Forrest, brings a wealth of experience from AWS and Microsoft. Joining her is Forrest Brazeal, a former Google Cloud executive and AWS Hero. They explore the evolving landscape of influencer marketing in technology, emphasizing clear communication for technical audiences. Authenticity and genuine relationships are highlighted as key traits for effective influencers. The duo discusses the crowded market and the importance of understanding how to convey the impact of technology to drive meaningful engagement.
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Tech And Marketing Are One Discipline
- Tech and marketing are falsely split; both are essential to deliver product value.
- Good technical marketing explains value and positioning without trickery.
Speak To Engineers Like Peers
- Engineers respond to direct, honest communication rather than standard marketing voice.
- Speaking like a peer educates and keeps technical audiences engaged.
Community Programs Can Be Extractive
- Community programs often reward status and access more than direct pay, creating asymmetrical incentives.
- That can make community contributors effectively unpaid spokespeople for companies.