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11min chapter
Influence Marketing in Emerging Tech
The Cloudcast
Authenticity in Influencer Marketing
This chapter explores the intersection of influencer marketing and developer relations amidst recent economic changes leading to reduced marketing teams. It emphasizes the need for genuine relationships and authentic communication, particularly in the tech sector, where knowledgeable voices are increasingly essential. The discussion also highlights the evolving landscape of influence through various platforms, focusing on the balance between brand engagement and tangible business outcomes.
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