Emily Freeman, co-founder of the influencer marketing agency Freeman and Forrest, brings a wealth of experience from AWS and Microsoft. Joining her is Forrest Brazeal, a former Google Cloud executive and AWS Hero. They explore the evolving landscape of influencer marketing in technology, emphasizing clear communication for technical audiences. Authenticity and genuine relationships are highlighted as key traits for effective influencers. The duo discusses the crowded market and the importance of understanding how to convey the impact of technology to drive meaningful engagement.

Emily Freeman, a tech influencer and co-founder of an influencer marketing agency, shares her compelling burnout story and her work in elevating tech-focused influencers. The conversation takes quirky turns with discussions on area code turf wars, the charm of buying used DVDs at Starbucks, and hilarious critiques of bad movie reboots. They also dive into the evolution of digital connections, the significance of authenticity in influencer culture, and the challenges of navigating career changes for well-being, all infused with humor and nostalgia.