Emily Freeman, co-founder of the influencer marketing agency Freeman and Forrest, brings a wealth of experience from AWS and Microsoft. Joining her is Forrest Brazeal, a former Google Cloud executive and AWS Hero. They explore the evolving landscape of influencer marketing in technology, emphasizing clear communication for technical audiences. Authenticity and genuine relationships are highlighted as key traits for effective influencers. The duo discusses the crowded market and the importance of understanding how to convey the impact of technology to drive meaningful engagement.